Nonprofits Raise 27% More Funds on #GivingTuesday
DonorPerfect reports record online donation levels for Giving Tuesday 2018
FT. WASHINGTON, Pa., Nov. 29, 2018 /PRNewswire/ — Nonprofit organizations using the DonorPerfect Fundraising Platform raised over $35MM in funds on Giving Tuesday, a 27% increase compared to Giving Tuesday 2017.
Users of DonorPerfect’s Online Forms received 17% more gifts in 2018 vs. 2017, and the average online gift size increased 6% over 2017, exceeding $185.
“Giving Tuesday has become one of the most important days of the year for fundraising,” said Jon Biedermann, VP Fundraising Products at DonorPerfect. “Our clients had remarkable success this year engaging their donors and raising money by taking full advantage of tools like crowdfunding, mobile-friendly donation forms, email and text message communications, and social media promotion.”
On Giving Tuesday itself, Mr. Biedermann was present at 92nd St. Y in New York City, the birthplace and headquarters of the #GivingTuesday movement. “I witnessed generosity explode in real time,” he said. “As the donations started pouring in and we saw it leap past last year, it was thrilling to see the impact of this truly global movement happen right before our eyes.”
Worldwide, Giving Tuesday has become a philanthropic phenomenon, with more than 12.5 billion social media impressions generated from more than 700,000 social media posts from nearly all countries in the world.
Founded in 2012, GivingTuesday has raised more than $1Billion for thousands of nonprofits and raised awareness of philanthropy throughout the world. For more information, please visit www.givingtuesday.org.
For more than 30 years, nonprofits have trusted DonorPerfect to maximize fundraising success, engage their supporters, and mobilize action for their mission. With over 50,000 monthly users, DonorPerfect has helped organizations raise over $100 billion. DonorPerfect’s leading cloud-based CRM system expands to incorporate growth tracks like online fundraising, donor engagement, fundraising events, and donor retention.
Learn more at www.donorperfect.com